Category Archives: Contemplations

Google’s 23rd Birthday

Apparently, today is Google’s 23rd birthday. There are so many reasons to wish Google a “Happy Birthday!” as it adds tremendous value to our culture and society. At the same time, I ponder where this culture of collecting and selling … Continue reading

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How to Choose an Image for an Invitation

The following isn’t an answer for the question positioned above, but rather several thoughts about the use of both words and images in a document. I’ll analyze an invitation that I recently prepared to my upcoming hands-on workshop at the … Continue reading

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Research, Art, and Emotions

An article on the RAND website explores the use and effectiveness of art-based approaches to public engagement with research. It argues that: “When designing arts-based engagement approaches, it is important to consider that they can bring out experiences in stakeholders … Continue reading

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Multiform Grammar: The Ripple Effect

Combinations of words and images have a ripple effect that includes attracting attention to themselves, retaining that attention, penetrating to and residing in people’s long-term memory, and stimulating the echoing of the stored information. Combinations of words and images are, … Continue reading

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Repetition and Variation

Every combination of words and images includes both repetition and variation. For example, when we use a letter, symbol, word, or phrase more than once, or when shapes and colours reappear. Some of the repetitions result from an echo between … Continue reading

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Grammarly’s Emojis and My Commitment to Make Them Happy

Noa Yaari, CRRS 7/30 (detail), 2019. Mixed media. 21 x 28 cm. Toronto I recently wrote an email to a friend of mine in which I used : )  Since I have Grammarly as a plug-in on my Chrome, I’m … Continue reading

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Multiform Grammar: Exploring Communication through a New Lens

Noa Yaari, CRRS 5/30 (detail), 2019. Mixed media. 21 x 28 cm. Toronto The spaces and times between words and images within a single sequence are a tool with which we can develop effective and creative communication skills. This is … Continue reading

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Utilizing Multiform Grammar: A Hands-on Workshop for Professionals and Employees

In February, I’ll be giving hands-on workshops on multiform grammar (MFG) at the Learning Enrichment Foundation (LEF) in Toronto. The participants in these will be the professional clients and the staff at the organization. How can proficiency in MFG benefit … Continue reading

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On Why Multiform References are an Intimate Rhetorical Device

Multiform References (MFRs) are the rhetorical devices that authors use to shift their readers’ attention between words and images to create a new, unified representation or meaning. I argue here that MFRs are an intimate rhetorical device and that, consequently, … Continue reading

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The Voice Multiform Reference

Does the fact that English is written from left to right and Hebrew from right to left influence the way we use emojis in messages in these two languages? To answer this question, I offer a new kind of multiform … Continue reading

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