Author Archives: Noa Yaari
Visual Rhetoric : )
What happens to a punctuation mark that transforms into a representation of a pair of eyes or a smiling mouth? Is it still a punctuation mark, or is it a sign of a different kind? Let’s examine a colon that signifies a pair of eyes and a curved bracket that signifies a smiling mouth. Noticeably,Continue reading “Visual Rhetoric : )”
Into My Arms: A Blogpost in Progress
Noa Yaari, Into My Arms I, 2019. Ink on Paper, 17.7×25.4 cm. Toronto. Noa Yaari, Into My Arms II, 2019. Ink on Paper, 17.7×25.4 cm. Toronto.
Multiform Grammar
Noa Yaari, Multiform Grammar is Making Us Rich, 2019. Mixed media, 17.7×25.4 cm. Toronto.
Multiform Grammar and the Working Memory
In 1974, psychologists Alan Baddeley and Graham Hitch offered a model of the working memory, which was revised by Baddeley in 2000. According to the 1974 model, the working memory is a system that enables temporary storage and manipulation of information for complex tasks. These could include language acquisition, reading, learning, reasoning, and comprehension (BaddeleyContinue reading “Multiform Grammar and the Working Memory”
Mother
Noa Yari, Mother, 2019. A poster. Toronto
Queen
Noa Yaari, Queen, 2019. A poster. Toronto
Pulling and Pushing Forces in Multiform References
Explicit, implicit and indeterminate multiform references (MFRs) maintain pulling and pushing forces between their verbal and visual poles. These forces are the mechanisms that potentially move readers to shift their attention between words and images across a multiform argument (MFA) or message. They are the invisible elements that make MFAs cohesive and coherent; the coreContinue reading “Pulling and Pushing Forces in Multiform References”
Indeterminate Multiform References
Indeterminate multiform References (MFRs) begon with terms whose semantic relatedness with terms in the caption or the image is vague and challenging to classify; it is neither a clear semantic similarity, meronym-holonym or any other relatedness; however, indeterminate MFRs seem to influence the semantic, spatial and epistemological aspects of the MFA. In some cases, aContinue reading “Indeterminate Multiform References”
Implicit Multiform References
Implicit multiform references (MFRs) generate shifts of attention through semantic relatedness between the MFA’s verbal and visual components and their visual features without announcing their operation. For example, the presence of both the word “cat” and an image of a “cat” on the same page establishes a point or moment within the consumption of theContinue reading “Implicit Multiform References”